Hi, I'm Fefii, and yes, it's written with two i's because it's happier and more me. It comes from Stephanie, which is pronounced Stefanie, the same as Zitarrosa, because that's where it comes from; and like him, I'm Uruguayan. And although I'm not a poet, words are also my passion.
As El Cuarteto de Nos said, there aren't three minutes or even a hundred words that could define me. However, I believe that if you look closely, there are fonts that reveal true glimpses of who I am, such as Poppins, Arial, Ravie, Cinzel Decorative, Courier New, and, of course, my handwriting.
Me as a designer
What defines me as a designer?
I’m always learning new ways of communication and experimenting with them. I enjoy working across various fields of graphic design. My main focus is editorial design, with a particular interest in book covers and typography design. I’m also passionate about branding, as it allows me to create meaningful connections between visuals and identity.
In addition, I love exploring generative art, combining my programming skills with design, and I also have experience in video editing and web programming, which offer versatile tools for expanding creative possibilities.
What inspires my creative process?
I firmly believe that designers carry a significant responsibility as communicators. The impact they can have, along with the power of visual language, makes design an ideal tool for facilitating transitions toward a better future.
How it all began?
When I was a child, I used to stay in a park where there was an old, ramshackle wooden fort. After managing to climb it, I would sit there and dream of magical adventures. Suddenly, I found myself in another realm, surrounded by fairies, mermaids, and waterfalls. One day, I brought a pencil and a notebook, not knowing that, from then on, I would become a writer.
Written on a line, the words began to form chapters, and the chapters a dream: to have my first book. But besides the story, I was concerned about how that book would look. How would its cover look like? What colors would it have? Which colors best represented my story? How would the title look best? What font suited it better? What type of font best identified with my story? It didn't take long for me to realize that colors, fonts, and images were powerful and that their connection with emotions and ideas was a vast world to which I wanted to dedicate myself. That's how I started making book covers. That's how I knew that design was my other great passion. Years later, I decided to trust myself and study to pursue what I truly love. That's how I decided to study visual communication design.
Languages: advanced Enlgish, native Spanish
